Today's potential candidates employ the same tactics when searching for a new job as today's consumers do when searching for new products.

Job seekers have changed the way they look for career opportunities. Just like consumers, they're always online scouting for the next big idea and newest content. You need to be online too with recruiting messages and job openings that engage them. Recruitment marketing helps by giving you strategies to attract top candidates and build your talent brand.

In today's world, you don't just pick talent. Talent picks you. Candidates have access to in-depth information and have more paths to explore job opportunities. Recruiters must use the same inbound and outbound techniques that marketers use to build a sales pipeline, the only difference is that in this case the aim is to build a talent pipeline.

What is Recruitment Marketing?

Recruitment Marketing is the new approach to Talent Acquisition. It all begins with understanding the difference between outbound and inbound.

• Outbound marketing is when you directly reach out to potential candidates through tactics such as posting a job description, running a paid advertisement, or working with a third-party recruiter.
• Inbound marketing is when you create content that draws candidates to your organization by aligning it with their interests and making it easily accessible online, especially on social media.

Both are needed for successful Recruitment Marketing.

The Recruiting process is far more complex that the basic steps of application, selection and hire. A modern recruiter must also consider steps like:

• Make potential candidates aware of your Company and opened positions;
• Trigger their interest into your Company;
• Make them consider you as their next employer of choice
• Drive talent to apply to the open positions your Company has available.

Recruiting Marketing Stages

As introduced before, the communication and cultural fit between employer and employee is more and more important. So Recruiting Marketing definitely starts from communication and understanding. Companies must communicate their stories, their mission and their working environment and style.

Modern recruiters must engage with "candidates" and participate in the community of professionals, providing information and answering questions that such talents are interested in. This is the stage that commonly is defined the "Awareness Stage" of Recruiting marketing.

How to organize the Recruitment Marketing process?

A common question and concern within many Companies is if all these additional tasks must be taken by a Recruiter. These outreach activities are indeed necessary for recruitment and only a recruiter has the specific insights about the position requirements.

The solution is: "enlarge the teams" and enable systems to assist in "team collaboration" between Marketers, Recruiters and also Hiring Managers and Project Managers within the Company.

This is the driving force of a full Recruiting Marketing platform such as Jobin.cloud. Enabling Businesses to enlarged their team of Recruiters, Marketers, Managers, and also outsourced services and personnel to seamlessly work together.